Visual Identity Report

A key element of the onset of the Habitat III process was the creation of the Habitat III visual identity, including graphic design elements and photography, that would be able to visually communicate the goal of the Conference to reinvigorate global commitment to sustainable urbanization. The brand became much more than a logo and graphics. It generated a set of visual assets that people recognized and learned to associate with Habitat III and the New Urban Agenda, as well as a tool that partners could use in promoting their role and contribution in the preparatory process. This publication summarizes the process and products of the Habitat III visual identity.

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