Israel Urban Innovational Platforms

The side event will showcase the holistic Israeli model and its success in developing entrepreneurship among the younger generation and how it can assist in generating urban growth and vitality. The Golda Meir MASHAV Carmel International Training Center (MCTC), under the auspices of MASHAV is marking 16 years of cooperation with the Young Americas Business Trust (YABT) of the Organization of American States. This program is introducing entrepreneurship as a self-help tool for the benefit of young urban people in the Americas. The success of this program has been the driving force behind the program's recent expansion to African states, in this case with the cooperation of UN HABITAT (Nairobi). Our Workshops provide potential trainers and mentors with tools to assist entrepreneurs with the business development as well as the support and guidance they need to make their businesses thrive. They offer technical skills and advice in business planning, marketing, branding; evaluate existing ventures to identify and pursue new opportunities. It provides participants with necessary skills and knowledge to assist current and prospective entrepreneurs on business development. Transmitting knowledge and learning by doing experiences to qualified personnel guarantees the reproduction of the model. It is expected that every participant admitted into the workshops will utilize the methodology, consolidate it as trainer and carry on the training within their local areas.